The search interest in stablecoins has significantly cooled down, with Google search volume in June dropping nearly 70% compared to May
According to The Block, since June 2026, the Google search volume related to "stablecoins" has dropped to 31, a significant decline from 98 in May and down over 69% from the historical peak of 100 in August 2025. Even if the current trend is annualized, the search volume in June is only about 45, with a month-on-month decline of approximately 54%.
At the same time, the total supply of global stablecoins has fallen by about $5 billion after reaching a peak of around $300 billion in early June, with a cumulative growth of only 0.23% this year, far below the growth rates of 56% in 2024 and 46% in 2025.
The report points out that the peak in search volume in August 2025 coincided closely with the advancement of the GENIUS Act and announcements from institutions like Stripe, Visa, and Mastercard regarding the issuance of stablecoins. The current decline in both search volume and supply indicates that 2025 may have been the stage for large-scale retail user adoption, and there is currently no new large-scale retail incremental capital flowing in at the same cost.
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